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Is Marketing Attribution Bullshit?
Why Marketing Attribution Might Be a Waste of Time (And What to Focus On Instead) I’ve been a loyal listener of the Humans of MarTech podcast for a…
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Chicago Music Exchange – Customer Experiences Matter
Chicago Music Exchange – Customer Experiences Matter Chicago Music Exchange: A Must-Visit for Any Music Lover I recently took a trip to Chicago Music Exchange (CME), and I…
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Key Takeaways from The Creative Act: A Way of Being by Rick Rubin
Key Takeaways from The Creative Act: A Way of Being by Rick Rubin In my Books of 2024 post, I wrote about Rick Rubin’s The Creative Act –…
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The Genius of JHS Guitar Pedals and Josh Scott: A Masterclass in Creative Marketing
The Genius of JHS Guitar Pedals and Josh Scott: A Masterclass in Creative Marketing If you’re not immersed in the guitar world, the name Josh Scott or his…
4 min read